Latest news!

We will be running our inaugural Future of Fabric/Fabric of the Futures session on Dec 12 in Eindhoven.

More information about this session can be found here and registration details are available here.


Summ( )n helps to create The New – being it new product or new service, new brand or new business model, or a new mindset with which you approach innovation.

We help to better understand people of today: what and how they do (and why they do it in this way), and how these activities unfold in the real life contexts.  We also help in exploring the possible futures — the futures of cultures and societies, industries and markets, and the futures of your own company or organization.

We create opportunities to experience and probe these futures, to play with them in realistic yet risk-free environments, thus transforming your minds towards these futures.

Understanding People, Exploring Futures and Transforming Minds are not just consecutive steps of a certain process.
The challenge is that they have to be done simultaneously in order to open the portals to the possible futures, to glimpse there, and then leverage on what you’ve seen and experienced by developing new ideas, propositions and habits already today.