Summ( )n is a team of experienced and passionate professionals that helps to those who want to create ‘the new’.

This ‘new’ may mean different things for different people: some want to develop new products, others are working on a new service; some are building a new brand, others are in search of a new business model, or want to change an entire organizational culture.

Summ( )n helps to achieve these goals by offering three main domains of expertise:

We help to better understand people of today — what, how and why they do different things, and how these activities unfold in the real contexts of ‘fabric of life’. This is not only about research that brings useful findings — we enable co-research and meaningful encounters that lead to a higher level of empathy.

We also help in exploring futures — the futures of industries and markets, of cultures and societies, and the futures of your own enterprise. We don’t tell about the ‘latest trends’, instead we help our clients to sense the future signals themselves, to make sense of these signals together with us, and to probe the future directions with tangible concepts.

By doing so, we create opportunities to experience these futures, to play with them in realistic yet risk-free way (well, almost risk-free). It helps our clients to transform mindsets — their own but also their partners and clients — and better prepare for the challenging tomorrows.