Futures?

Why should we be bothered about the futures? There are not here-and-now, they are not tangible, they technically speaking don’t even exist (yet)? Why does any serious business man should waist his time contemplating about this sci-fi dreamland?

Marshall McLuhan (Canadian philosopher better know for his ‘media is a message’ maxim) once wrote: “Control over change consists in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.”

At Summ()n we also believe that thinking about possible futures has nothing to do with lucid dreaming, instead, it’s very serious exercise that can bring immediate benefits to a company or organization – provided it’s done well.

Because there is a big issues with thinking about the futures.

In fact, the full quote from, Paul Valéry, a French poet, goes as “The problem of our time is that the future is not what it’s used to be.”

At Summ( )n see it not as a problem, but just a fact of life: when the future ‘arrives’, we are often surprised how much different it is from what we thought about it earlier.  And yet when we think about the ‘next future’, we keep doing the same mistake again and again – instead of imagining the different futures, we tend to perceive the future only as a slightly improved version of today.

Instead of letting the new futures to emerge, we colonize with our old ideas and assumptions of the present. “Everything will be like today, only people will be wearing Google glasses” (or iWatches, or whatever the gadget is in fashion today). We do it not because we are particularly stupid – quite the contrary. We live in the now, we are surrounded by the omnipresent culture, and we are mastering ways in it. We succeed – thus making ourselves less sensitive to the new possibilities, alternative ideas.

And even if we are presented with these new ideas, we are not exactly in a rush to try them – as again and again shows us an ongoing Dilbert saga by Scott Adams:

Corporate culture is very dictatorial. In fact, any culture us very dictatorial – no culture really likes the ‘other culture’.

That’s why we bet on playing as a way to approach a seemingly impossible task – to be you and not you at the same time. Playing real games is powerful, but not the only way to achieve this playful state of mind, and we constantly searching for new methods to alter people’s ways of perceiving, thinking and doing things.

“Everyone wants to play. They’re just afraid of looking stupid. But you know what’s stupid? Not trying. So just…try.” ― Victoria Scott.