People Research
by Slava on Aug.11, 2009, under 2 what we do
We do ‘People Research’ to understand to understand people’s behavior and attitudes today: we design and conduct ethnographic studies and contextual observations, individual and group interviews, co-research and people involvement in design and innovation, and performative research. We never stop at a ‘gathering data’ stage, but also develop tools and methods to translate our findings into actionable insights for our clients.
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