summ( )n

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Finally I met Yelena, from CaravanCultura creative agency/consultancy, a long time due contact. Based in Eindhoven, the agency organized a vast array of projects and initiatives all around Eurasia: from Moscow to Almaty, from Brussels to Belgrade, creatively mixing design, technology, cultural studies and art. CaviarRouge was one of the latest proejct in the raw. Held during the Dutch Design Week’09, the forum explored possible developments of the design industry, today and in the future. The event was both playful and practical, and not only left pleasant memories but also opened new opportunities to collaborate and create new values for all its 40+ participants.

There is a strong affinity between the Summ( )n activities, both current and future, and projects by Yelena and CaravanCultura, and I am sure we will summon something very exciting very soon.

PS: As a useful feedback point, I’ve been told that Summ( )n should explain, once and for all, what does ‘summon’ exactly mean in our context. I thought it’s clear that we didn’t mean “an order to appear in court”, but rather a beautiful magical ritual of evoking, or calling something – or somebody – to appear, through spaces and time. Nope, we need to tell this story more explicitly; we will.