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We do ‘People Research’ to understand to understand people’s behavior and attitudes today: we design and conduct ethnographic studies and contextual observations, individual and group interviews, co-research and people involvement in design and innovation, and performative research. We never stop at a ‘gathering data’ stage, but also develop tools and methods to translate our findings into actionable insights for our clients.

We do Future Studies: gather opinions and stories about the possible futures, material artifacts and symbolic manifestations of the emerging futures in different cultures and practices. We also help to make sense of all these data by developing creative scenarios and foresights.

We develop and conduct Serious Games to explore the futures: these customized games help people to enact various scenarios of the futures and experience new qualities, probe new roles, activities and interactions, and develop and master news skills for the future.

We construct interactive and immersive environments, both off- and online, to let people experience new possible ‘qualities of the future’, and to help them to both discover for themselves and communication to others new future possibilities.

We present our ideas and findings at various events and gatherings, often enriching them with interactive sessions and demo-games. This often leads to consulting activities in the areas of people research and future studies for innovation.