Helping with contextual research in India for innovative water-purification system

In this project we haven’t conducted the research itself, but we helped the team of this startup to prepare, run, and analyse the results of this study. This included an general introduction into contemporary contextual research, and also the development of specific research tools.

 

PS: Our collaboration with this team continued, and we later also helped them to conduct a small research in the US and translate its results into actions related to design and marketing: