Video-ethnography of mobile phones

As often happens with such projects, we can’t tell too much about the exact focus and scope of the project (we are still under NDA embargo). But what we managed to do in this case is to very quickly organize and conduct a series of co-creative sessions, to both learn about current practices and attitudes but also to co-developed new possible configurations.

These sessions were immediately followed by a range of contextual encounters with people from different groups that allowed to validate some first hypothesis and deepen understanding of the cultural practices impacting the chose and the use of certain models of smart phones.