Strategic session for product & marketing mix

Joint Futures Probing session session with a company that produces new materials for interior designers and architects and a digital communication agency. Together with the team we went through the process of exploring possible future developments, based not only on technology but also on social and cultural trends. The immediate result was a few interesting ‘future probes’, and we are now co-designing a hybrid (on-/off-line) game to inspire their clients too, to let them creatively explore the new opportunities provided by the materials developed by the company.

Have a look at a short video made by the agency based on our session.